BRINGING PASSION, EXPERIENCE AND DILIGENCE TO POWER A NEW GENERATION OF NEW BUSINESS EXCELLENCE.
Fulcrum Initiative is led by Andy Stevens and James Briscoe. Between us, we have 50+ years experience building, running and selling global businesses.
The past two decades have shown us one thing: true passion is what drives business forward.
Fulcrum is born of this mindset – it is our goal to bring our experience, coupled with your passion, to accelerate growth.
We opened our doors in 2018. Since then, we’ve supported a number of startups – such as Percept and Pubguard – to succeed. We have also grown marketing consultancies and established tech enterprises – including Canton and Picnic.
In 2022 we are delighted to welcome new associates onto the team. Bringing an exceptional level of enthusiasm, dedication, and nuanced perspective to transform Fulcrum into a truly holistic solution. Together, we will bring unparalleled passion, unique dedication and nuanced perspective.
Our team is made up of industry experts, strategists, planners, designers, IT and AI experts as well as commercial specialists.
"Where commerce meets culture equals company success"
Andy’s business acumen has been proven time and time again. From his acute understanding of the critical (albeit perhaps mundane) — Profit and Loss accounts, Balance Sheets and Cash Flow analyses — he can deliver insights that increase margins and maximise profitability.
He has a great number of success stories behind him including Unique Digital, Syzygy, Revive, The Albion, Pitt Cue Co. He has sold businesses, floated businesses, closed businesses, raised money, been a partnership, a LLP, a Limited company, a PLC. But to succeed it is also necessary sometimes to fail, and indeed learnings resulting through the tough times are critical. Andy has lived through and overcome the Black Monday crisis of 1987, the recession in early 1990s, the dot com bubble bursting of 2001, the Financial crisis of 2007-2009, the Great Recession of late 2000s and now the Coronavirus Pandemic of 2020. It is this knowledge and experience that is helping our clients today.
As the US Businessman Warren Buffett once said “Only when the tide goes out do you discover who’s been swimming naked.”
"You didn’t come this far to only come this far"
James Briscoe has been at the forefront of Media and technology for the last 20 years, being involved in agencies, startups and technology companies. He has founded, built, and sold businesses as well as sitting on some of the leading Adtech and Martech businesses in the UK including Percept, 59A, and Canton Marketing Solutions.
He loves the pace of change and growth that digital has driven but also is a strong believer in fundamental principles of both business and how people behave. In particular, the challenges that sit at the interface between technology and people, something that has dramatically accelerated during Covid-19.
As the legendary Sci-fi and father of cyberpunk, William Gibson once said “The future is already here – it’s just not evenly distributed”
We have helped a variety of clients…
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