Every business is unique. Your route to success should be too.
Modern marketing is changing at an unprecedented pace. The Fulcrum Initiative has built a network of companies, all of whom know what great looks like, to solve marketers biggest problems around innovation and keeping pace with change. These include
- AI Sophistication. Utilising AI well allows a competitive advantage in their marketing efforts.
- Technology. An effective Martech and Adtech setup is the foundation of excellent marketing and AI adoption.
- Addressability and Identity. Activating audiences and measurement both rely on strong match rates and identity setup in a cookieless world.
- Measurement and Attribution. The foundation of data driven marketing, if you cant measure it you can’t improve it. We allow you to understand incrementally and have confidence.
- Performance Marketing Planning and Buying. New techniques require a new approach to deliver best results.
- Creative and Content. Excellent marketing utilises excellent creative. Delivering at scale and speed is vital to maximising results.
Delivering to Marketing challenges are being held back by difficulty adapting to the major trends in the market and the macro challenges that exist.
The major trends in Ad Tech and Martech are Privacy by Design including cookieless future. The major macro challenges are speed of change, lack of talent and market trust.
Getting this right can allow you to unlock major marketing challenges and deliver fast paced growth.
This is the challenge TFI is designed and positioned to solve.
We follow a matrix 2x2x2x2 approach
– In 2 weeks you will know how other leading companies are solving your challenges. You will have confidence to know that help is at hand and what the market is doing.
– In 2 months we will have reviewed your unique setup and designed a plan that will fulfil you needs. We also will have unlocked any quick wins or initial questions “low hanging fruit” identified. You will see real world improvement and know best in breed outcomes are at hand.
– In 2 quarters you will be seeing real world benefit from solutions to these complex questions.
– In 2 years, we believe you will want to continue working with us over a longer term period to optimise solutions and solve new challenges as they come up. In 2 years you will be amazed at how you marketing division has transitioned to support best in breed technology and be able to deliver to the potential of areas such as AI, Identity, Privacy by Design, Data strategy/execution and more.
We’re proud to be solving Marketing problems for some of the most innovative marketing teams in the world.
LETS CHAT… BOOK AN APPOINTMENT TODAY
CALL 07595 218229 OR EMAIL US DIRECTLY – WHATEVER WORKS FOR YOU!
Get in Touch