Our Collective

fulcrum initiative

We’re proud to have partnered with some of the world’s most innovative businesses within technology, digital media and marketing.

We have a unique leadership and operational model that ensures the collective companies work together in an aligned and seamless fashion. Unified by Culture, Financial, Operational and behaviour models.

At TFI we understand what the biggest challenges are in the market and actively look for companies that are able to offer best in breed solutions.

Our team act as your guardian to ensure real world delivery and act as consultants to understand your challenge and how our network can solve it. Our record working across clients in this space is unprecedented. The first stage for us then is to listen to your brief, challenge it where necessary and get the necessary details in place to bring in the right expertise.
We then bring in best in breed companies and individuals who have a proven ability to deliver to your challenge. These companies have invested all their energies in solving for new challenges and harnessing their expertise. Often we will bring in more than one company as challenges are multifaceted and holistic and this allows for complete end to end solutions to be delivered.

Crucially TFI stay involved and are able to ensure that any designed solutions reach our sky high standards and will actively deliver to the brief you set us. We guarantee output, quality and value for money.

The selected companies will work with Fulcrum on any needed review, solution design, implementation and ongoing optimisation.

Finding opportunities in digital media 

www.wearepercept.com

The Percept platform helps media teams deliver more campaigns at a higher performance, with the same resources.

Independently verified to improve digital campaign performance.
Used by agencies and brands alike.

Independent Marketing Consultancy

www.taums.ai

TAU is an independent A.I. marketing consultancy that unleashes the power of A.I. to enhance its clients’ marketing capabilities. TAU believes in a future where cutting-edge technology complements human skills to dramatically boost marketing effectiveness. With a use-case driven approach, TAU (Technology, A.I. and Utility) empowers clients to identify high-impact opportunities. Then, by combining Marketing Technology and A.I. expertise, TAU turns ideas into actions – delivering transformative, sustained value.

The Social Display Ad Marketplace

www.picnic.io

Picnic, The User First Media Platform, delivers ad experiences which prioritise and respect the needs of the user. Since 2017, Picnic has delighted mobile users by delivering engaging ad formats inspired by the high-quality experiences of social. And, by exclusively delivering ads on the most user-first (and sustainable!) inventory possible – Picnic has a proven record of driving attention and ROI for advertisers whilst transforming the way publishers monetise their user-first inventory.

goa

GOA unlocks growth from their clients Ad budget

www.goa.marketing

It was created by the founders to boost outcomes without increasing Google Ads spend, or to achieve the same results with less investment? It’s a technology platform, enhanced with expert insight, designed to autonomously identify key opportunities.

AI-driven music learning experience for children

www.mozomusic.com

Developing the music education brand ‘MoZo Island’ to deliver services through various digital platforms. Formerly live groups, classes, ebooks, video tutorials and printed resources (with Music Fountain Education Ltd.)

mediarithmics

Re-architecting consumer engagement

www.mediarithmics.io

Revolutionising growth. Mediarithmmics is the modern CDP for real-time marketing personalisation & cookieless audience monetisation at scale.

Alligator

Alligator is a MadTech Solutions company

www.alligator.solutions

Sophistication over Complexity. We transform complexity into clarity to help drive their clients business forward.

Amplifyd deliver more revenue for less spend

www.amplifyd.co.uk

Amplifyd is a performance agency that has been built for the AI age. They are able to drive significant performance improvements by utilizing their deep expertise in accelerating online growth, empowered by their advanced tracking, analytics and scripting capabilities.
They are performance-driven. Measuring themselves by the results they achieve for clients.

Coolbox

Award-winning film and video production

www.coolboxfilms.com

CoolBox Films are an award-winning film and video production company based in Brighton. They are trusted by some of the largest organisations in the world to support their brands by creating professional, high quality video content, handling everything in-house from conception through to delivery, so their clients always receive a stunning video that engages and inspires their audience.

Plug

Purpose driven digital advertising business

www.plug.media

Plug Media is a purpose driven digital advertising business, bringing together strategic advice, tech know-how and creative brilliance to help companies achieve marketing success across multiple digital channels and marketplaces. They simply connect the right message, to the right audience, at the right time. And in the most efficient (mindblowing) manner possible. They treat every client, whether a small independent company or a blue-chip organisation, with a completely fresh and tailored approach.

Digital Media Specialists, Data Analysts & Engineers

www.59a.co.uk

59A is a technology business built to deliver unparalleled opportunity within the ever-increasing complexity of media planning and buying. They do this through the creation and deployment of custom algorithms across any media channel accessible through programmatic, e-commerce, and social platforms

Full-service creative digital marketing agency

www.internetconsultancy.pro

A full-service creative digital marketing agency offering a range of services designed to grow their clients business. ICAAL have transformed Search Engine Optimisation from a buzzword to a tangible result. Using AI solution ICAAL are helping their clients notably increase the presence of their brand online. Their track record is impeccable because they speak the language of the web.

We’re proud to be solving Marketing problems for some of the most innovative marketing teams in the world.

DELL
Vodafone
Nectar
Howdens
Lloyds Bank
lep vegas
bourne leisure

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