fulcrum initiative

We’re proud to have partnered with some of the world’s most innovative businesses within technology, digital media and marketing.

Automated search engine audit business

Andy & James have been investors in Afternoonify since 2018. As part of the management team we led the rebranding of Percept, the development of new business (such as Vodafone and Bourne Leisure) and additional services such as Facebook auditing. TFI also overhauled the financial, commercial and marketing models. We were also pivotal to the raise of £1.5 million in shareholder investment.

Alex Matthews CEO “James and Andy came on board at a crucial time, and really helped identify a strategy to move the business to the next level, across investment, sales and marketing and client leadership.”

The leading automated mobile security platform

TFI invested in and Andy was appointed Chairman of PubGuard in 2018. The priority was to investigate all possible exit routes and eventually oversee the sales process to BidStack in 2019. Once completed the investment transferred to the parent company where Andy is an advisor, supporting primarily the marketing activity. He remains a mentor and friend of the founder of PubGuard.

Justin Wenczka, founder of PubGuard “Andy showed balls of steel during the negotiating process and clearly put the interests of the founders ahead of everybody else’s, including his own.”

Consultancy helping brands take control

TFI have advised the founders since pre launch. Advising on company structure, finance, PR, Marketing and business development as well as operations for both the launch and beyond. TFI supported Canton to pivot, launch new products and win new clients. Today James holds the position as Chairman.

Rob Webster, founder of Canton, “At Canton we are delighted to have James Briscoe as our Chairman for he adds so much to our board level decision making. He is a great amplifier of what makes our company strong in the first place, helping us focus on our strengths and cut out or resolve any negatives.”

Digital Media Specialists, Data Analysts & Engineers

TFi invested in and have been advisors for 59A and its founder, Adam Ray, since 2018 and helped position 59A to the heart of how technology is being used in the marketing world.

James joined 59A as a non-executive director in February 2020 helping Adam and his team with their fundraising, product and team development as well as sales and marketing.
Despite the unique challenges of 2020, 59A has accelerated its growth in both product and winning agencies and brands.

The Social Display Ad Marketplace

Andy is currently an advisor for TFI are investors in our latest client, Picnic-Media. Andy is currently an advisor to the founder Matt. He has taken on the role of assisting with sales and marketing, operations and other aspects of commercial activity. Having orignally helped set out the company KPIs, he has subsequently delivered introductions to new clients and sat on the board of advisors. Picnic has raised $3million in 2021 and is currenlty launching in new markets.

Networked data and insights agency

Andy was appointed in 2021 to support the management team of Freemavens, following their acquisition by MSQ. During a 6 month contract, effectively acting as MD, the team reviewed all areas of business, hired key staff espeically in the sales and marketing function, reviewed the business technology, the processes and the balance of Human / Automation. Using the power of the network, Freemavens launched into new markets (China), raised awareness both internally and externally and successfully navigated the first months post acquisition.

Unique digital Marketing Ltd

“Customer Experience Optimisation agency… getting the right message to the right people at the right time”… in 2000 this was ‘unique’ for a digital media agency.

Andy founded Unique Digital in 2000, focusing on Digital Media & Technology. The business grew organically from 2 people to 50 before being sold to Syzygy AG in 2007. Through high energy and a strong vision, Andy & James quickly won an impressive roster of financial services and gambling clients, including Barclays, Barclaycard, HSBC, William Hill and E-Loan as well as winning impressive pitches for clients such as Avis, Sky & Littlewoods / Very. Unique was one of the first agencies to use Google, Facebook and Amazon and formed Platinum partnerships with Adobe & Microsoft. The use of technology was pivotal to the success and products such as Darwin and Brand Gauge were built internally,whilst unique was an early adopter of “Lifetime Customer Value”.

Client quotes; “Andy has a cutting edge knowledge of digital”.“unique radically improved our online acquisition capabilities, delivering to the highest standards and providing regular counsel on a variety of digital topics.” “James changed our business model, leading us to deliver the greatest results in our history”. “Andy continuously delivered results and trusted advice.”

Syzygy AG

Built on the culture of being “Human, Bold & Playful” Syzygy became synonymous with innovation and digital transformation solutions

On the board of Syzygy, Andy & James grew their business both organically and via acquisition (Diffferent, Useeds, and Hi-Res!) in their key markets of UK & Germany, tripling both turnover (to £60 million) and their market cap (to £140 million). The pair built new operating businesses in both Poland (via the acquisition of Ars Thanea) and USA, launching & growing Syzygy US, before the Group, comprising 700 staff & 100s of clients, was sold to WPP in 2015.

Marco Seiler CEO “Andy is the best commercial business man I have ever worked with whilst James understands Media and Technology like no-one else in our space”

We have helped a variety of clients…

msq partners
picnic media
canto marketing



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